Digital marketing is the use of online platforms and tools to promote products or services. It includes strategies like SEO, social media, email marketing, and paid ads to reach and engage customers effectively.

Scope of Digital Marketing

The scope of digital marketing is vast, covering strategies like SEO, social media, content marketing, and paid ads. It helps businesses reach global audiences, track customer behavior, and adjust campaigns in real time, making it essential for business growth.

Techniques of Digital Marketing

Search Engine Optimization (SEO):

Improving website visibility on search engines to attract organic traffic.

There are 2 Types of SEO:

On Page Optimization

Off -Page SEO

Content Marketing:

Creating valuable content to engage and educate the target audience.